Privacy Policy

Marcus Perkins Privacy Policy
This Privacy Policy is for the benefit of visitors to my website. It will tell you how I look after your personal data. Your privacy is important to me.

The information I collect
My website collects your IP address and passes this information to Google Analytics so that I can monitor how my website is being used. Google uses your IP address in order to provide me with general information about use of my website and also to enable it to personalise advertisements on its own advertising network. Google may share this information with other Google services. The data I receive from Google Analytics allows me to make improvements to my website.

How I use your personal information
I use the data collected by my website to monitor trends by using analytics tools produced by Google which enable me to monitor how my website is being used so that I can operate my business more effectively.

Reasons for processing your personal information
Collecting your IP address and passing this to Google Analytics so that I can improve my website is in my “legitimate interests”. This is the “lawful basis” I rely on under the data protection legislation to process this personal information.

Transfer of personal data
I will not actively send your data outside the EU but Google may do this. Google subscribes to the EU-US Privacy Shield framework which means that it has agreed to work with the appropriate regulatory authorities to resolve any complaints regarding the transfer of personal data where these complaints cannot be resolved directly. Organisations subscribing to the EU-US Privacy Shield framework (eg. Gmail, Dropbox, Mailchimp) are considered to be permitted destinations for personal data by the EU.

How long I keep personal data
I will retain your IP address for 90 days after which time it is automatically removed.

Questions and concerns
If you have any questions or concerns about my use of your personal information, please let me know by sending an email to marcus@marcusperkins.co.uk. You may obtain more information from the Information Commissioner’s Office (ICO) to which I am registered.