A humanitarian view
Our starting point is to see photography as rooted in relationships – between the photographer and subject, and between the subject and their environment.
The task of authentically portraying the subject in their environment is at the heart of meaningful humanitarian photography. What matters to us is showing real people doing real things that matter to them.
In seeking to achieve this, we work to create a co-operative and open relationship between photographer and subject. The subjects of our photography should genuinely participate in the process, and we should share a common sense of what is being communicated.